2nd Avenue

SALES & MARKETING

NEW CONDO SALES

We Pair Our Extensive expertise in new home sales And marketing with a commitment to collaboration. we're here to elevate your next residential, Resort or mixed-use Development.

CONSULTATION

A FEW OF OUR COMMUNITIES

YOUR PARTNER for strategic MARKETING and SALES.

MEET THE FOUNDER & PRESIDENT

Johanna Gunther

I'm Johanna Gunther, the founder of 2nd Avenue Sales & Marketing, known for our work in new home sales throughout the West Coast. With a keen understanding of the region's market dynamics, my dedicated team and I have facilitated the sale of over 12,000 homes across more than 150 communities. We're skilled at understanding the nuances of new home sales and developing successful sales & marketing strategies that truly resonate.

Seeking a new home sales partner with a proven track record? Let's connect. Click on the link below to learn more.

LEARN MORE

RECENT PROJECT HIGHLIGHTS

Our WORK is Driven by EXPERIENCE, CREATIVITY & RESULTS.

The Collection Pasadena

The Collection At 380 Cordova is the second phase of a two-phase development, located where tranquil Euclid Avenue meets central Cordova Street in the heart of Pasadena. The development comprises 48 condominiums and townhomes with an inviting Level Five Amenity Deck. Now Selling.

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DOMAINE Pasadena

DOMAINE 39 comprises 77 condominium residences and Penthouse homes in central Pasadena at the corner of Colorado Boulevard and Los Robles Avenue. Its signature resident amenity is the award-winning Courtyard. Sold Out.

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Hancock Lofts

Located in West Hollywood, Hancock Lofts is a modern 31-residence apartment-to-condominium conversion in a sought after neighborhood. Sold Out.
Marengo Villa

Marengo Villa is a collection of 12 townhomes located in the heart of Pasadena, steps from Arroyo Parkway, and only minutes from Old Town, restaurants, and shopping. The townhomes are beautifully appointed with stunning rooftop decks and inviting fireplaces. Sold Out.
388 Cordova Pasadena

388 Cordova is a high-rise, adaptive re-use development of 57 flats and luxury two-story penthouse homes that feature a breadth of resort-style amenities. Sold Out.
TEN50 DTLA

TEN50 is a luxury high-rise in Downtown Los Angeles, comprising 151 residences with a resort-style pool and fitness center. This 25-story building offers a mix of spacious one and two-bedroom units, along with soaring penthouses. Sold Out.

AN OVERVIEW OF OUR SERVICES

Brokerage Services

We provide a range of Brokerage and Sales services: Sales Strategy, Sales Management/Sales Team Staffing, Pricing Strategies & Competitive Analysis, Sales Presentation Analysis, DRE Team Management, Legal Document Review, Lender/Escrow/Title Management, and BMR Plan Review. Have us empower your sales.
Marketing Services

Explore our robust marketing offerings: Marketing Plan/Budget Development, Branding/Positioning, Creative Agency Oversight, PR, Social Media Management, Sales Office & Model Home Design, CRM Integration, Experience Programming, and Broker/Buyer Outreach. Our expertise seamlessly enhances your marketing objectives.
Additional Services

Delve into our suite of additional services: From Presale Project Consulting to Product Design Recommendations to Spec Level/Product Upgrades, Amenity and Common Area Programming, Design Center Implementation, and Strategic Consulting. Our expertise consistently guides each project phase, ensuring excellence from start to finish.

A Few Words From Our Clients

“The Team At 2nd Avenue Sales & Marketing Are Consummate Professionals And Are Major Contributors To Our Team's Success. They Have Been Invaluable When It Comes To Technical Expertise And Advice, And Secured Some Of The Highest Price Points In The Market.”

— PATRICK CHRAGHCHIAN | PRESIDENT | ADEPT
“Johanna Was A Critical Component Of Our Housing Company. Her Depth Of Knowledge Allowed Us To Build A Competitive Top-Down Approach For Navigating Through Every Aspect Of Homebuilding. Truly A Valued Part Of Our Team.”

— C. EVAN KNAPP | PRINCIPAL | INTEGRAL COMMUNITIES
“As A Developer, I Appreciate The Successful Execution Of A Sales And Marketing Program Designed Specifically To Reach Our Goals. At Our Recent Condominium Project, Johanna And Her Team Were A Crucial Part Of The Success. They Were Able To Pivot Quickly And Successfully Meet Changes In The Market.”

— MICHAEL BARKER | CEO & MANAGING DIRECTOR | BARKER PACIFIC GROUP
"Johanna Is The Consummate Real Estate Consultant. Her Understanding Of The Market, Sales Organizations And The Marketing Process Is Special. Her Ability To Oversee Budgets For Maximum Results Is On Point And Her Communications Skills With Management Are The Best.”

— TED LENNON | SENIOR VICE PRESIDENT | LOWE ENTERPRISES
“Johanna Excels At Assessing Multiple Issues At Once, Prioritizing Them And Solving The Most Critical Ones First. I Highly Recommend That You Meet With Johanna. It Will Be One Of The Best Uses Of Time You Ever Make.”

— TROY HILL | NATIONAL DIRECTOR, PRODUCT DESIGN AND OPTIMIZATION | MERITAGE HOMES